Client: Habitat
Role: Concept Ideation, Art Direction, Creative Production

Collaborating closely with the Creative Director, I spearheaded the art direction for both the campaign stills and video content, conceptualising and directing the video to align with the overall creative vision. The campaign was designed to evoke the essence of comfort and serenity, capturing the feeling of an indulgently restful night’s sleep. We crafted a high-end aesthetic that elevated Habitat’s beds and duvets, ensuring that the product was the centrepiece of the narrative. With carefully curated, minimalist styling and set design, we let the beauty of the product speak for itself while using expertly crafted lighting to bring the imagery to life and create an inviting atmosphere that resonated with the brand’s luxury appeal.