Client: Habitat
Role: Concept Ideation, Art Direction, Creative Production

The Habitat Autumn Evenings Social Campaign was designed to showcase Habitat's new Autumn-Winter 2024 collection in a way that invites viewers to envision a warm, cozy, and stylish home environment for the colder months. This project centred on creating visually engaging social media content that highlighted the products' aesthetic appeal and placed them in relatable, aspirational lifestyle settings.

I led the creative process from ideation to execution, developing and storyboarding the final campaign concepts. I served as the Director and Art Director on set, guiding the shoot to ensure that the visuals aligned with the storyboarded concepts and Habitat's brand vision.