Client: Argos / Habitat
Role: Concept Ideation, Creative Direction, Art Direction, Production

Concept and creative direction for Argos/Habitat’s social channels, promoting their vast product offering for the approach to summer. Using a bold deck chair range as the hero product, I built vibrant, coloured worlds around them focusing on different product ranges from tech, to glassware.

To bring a more tangible and aspirational aspect to the product shots, I included models who channeled fun, interactive personalities.