Client: SSE
Role: Pitch Team, Creative Direction, Production & Post-production.

The goal of the #TogetherWeCan campaign was celebrating the rewarding moments, diversity and inclusion that women’s football offers and SSE advocates through their sponsorship, with an overall aim of increasing ticket sales.

My key role was to produce a short film and social edits for the campaign which was run on socials and played at the final during half time. I created the film narrative, storyboard, managed the production from sourcing locations, models and crew and directed the three day shoot and final edit. 

I created the film narrative around three key characters who would resonate with SSE’s three key audiences; a young, aspiring professional footballer, a mother figure, and a successful ex-player (played by Kelly Smith MBE). The narrative follows the passion for football they all share despite their daily lives being worlds apart, showing support for diversity and inclusion in football across all generations.

The final had the highest amount of ticket sales to date.