Client: Blake52
Role: Campaign Concept, Creative Direction, Shoot Production & Direction.

Blake52’s new AW20 range was inspired by the concept of ‘The Pony Club’ and for this season the brand wanted to reach further than its East Dulwich home, without loosing its SE London roots.

I took to finding the perfect shoot location that would bring horse riding to the rest of London in a non-traditional way, and found the Ebony Horse Riding Club in Brixton which was the perfect mix of riding school vs tube tracks. In 36 degree heat, in one day, we captured the entirety of the new collection with 5 models. The campaign was pushed out across a social digital campaign and successfully saw sales of Blake52 across the UK.