Client: Arena Flowers
Role: Campaign Strategy, Digital Campaign Strategy, Creative Direction, Shoot Pre/Post Production, Graphic Design, Social Media Campaign.

’Thoughtfulness To Their Door’ is a key brand message of Arena Flowers that has a double meaning, representing the brands high ethical standards and the emotive, care driven motivation for buying and sending flowers.

For a Mother’s Day 2022 social media campaign, I brought this key message to the forefront. This involved producing campaign imagery depicting relatable moments of recipients receiving ’Thoughtfulness To Their Door’, creating authentic customer generated video and written content around #talesofthoughtfulness, and creating heart warming content via a partnership with Lisa Snowdon on her popular #SelfCareSunday Instagram series, where we highlighted that aunties, grandma’s, and lots of other wonderful women can be mother figures in our lives.

The campaign was pushed out across digital advertising and socials, with the digital ad being their best performing to date.