Client: Arena Flowers, amazebox
Role: Art Direction, Creative Direction, Graphic Design, Copywriting

Arena Flowers were launching a new sister brand called ‘amazebox’, offering conceptual postal gift boxes. amazebox is for the Gen Z consumer, so I created a vivid, playful brand identity with engaging shapes and colours visualised across all brand touch points.

For this digital native audience product photography needed to stand out to cut through the oversaturated social platforms and moving image was imperative for the use across socials, for this reason I chose to create fun stop motions. 

Card illustrations by Kay Train 
Stop motion animation by SAND visuals