Client: FOR:EV
Role: Rebrand, Creative Strategy, Creative Direction, Social Media Strategy and Management, Brand Rollout, Pitching, Brand Repositioning.

FOR:EV had two problems that needed creative solutions; everyone pronounced their name wrong, even internally, and their visual identity faded into the background amongst competitors. After developing a variety of concepts for the client, using a colon to split the name was the best solution and a final visual identity that is extremely vivid and eye-catching which enables FOR:EV’s charging points to brighten up Scotland on even the dreariest of days.

FOR:EV customers are B2B - the businesses that can install charge points in their locations - so I’ve had this at the forefront of the brand roll out, comms and social media strategy.