Client: ecofleet
Role: Creative Direction, Branding, Graphic Design, Scriptwriting

The brand identity of ecofleet communicates the positive and sustainable qualities the brand stands for. With a pattern referencing the streets of London and the brighter future ecofleet will bring, the use of vibrant brand colours helps to create a stand-out brand in busy cities. With the pattern wrapped around cargo bikes and electric vehicles, the ecofleet brand is also intended as a clear contrast against its competitors and their reliance on greens to highlight their environmental credentials.

I led the art direction of the brand, created the social media strategy and creative of assets, and produced a brand animation, writing the script, storyboard and overseeing the animation.

Additionally, I lead the concept and creation of a social media and LinkedIn campaign that communicated to viewers hard hitting facts about the negative impact of carbon emmissions, championing ecofleet as a solution to the issue.