Client: CareerBite
Role: Creative direction, Branding, Graphic Design, Script Writing, VO Recording Direction, Animation Storyboarding and Direction.

Knowing the likelihood of educational information seeming overwhelming and subsequently being overlooked, I ensured the visual identity was playful and engaging and that the tone of voice was at times tongue-in-cheek and relatable to ensure the target audience of 18-30-year-olds would easily engage with the service and process the information effectively. 

With the creation of CareerBite characters and humorous scriptwriting, I was responsible for the production of over 50 animations.