Marketing and creative strategy to increase brand awareness and sales of organic fruit & veg subscription box.
Client: Organibox
Role: Marketing Strategy, Copywriting, Content Shoot Production & Direction , Social Media Campaigns & Management.
I had full responsibility and brand guardianship for the Organibox brand, marketing strategy, social strategy and brand partnerships. To grow the brand and revenue specifically across socials, I utilised integrated campaigns that combined partnerships, influencer gifting, giveaways, content and digital ads, across key calendar dates and seasonal periods.
This grew Organibox’s social media following from under 600 to almost 4,000 in just over a year and saw a 110% increase in Organibox subscriptions.
Digital Ad Creative
I initially had no production budget for Organibox, so ad creative was either static or basic animations. Once revenue started to increase, I collaborated with stop motion artists to produce stop motion content which increased brand awareness and CTR’s.
Influencer Marketing
I regularly liaised and signed up influencers to collaborate with Organibox and create food based Reel content. Inclusive of this was creating video Meta adverts, in collaboration with influencers such as @tarasvegantreats. I created video concepts and wrote scripts to bring these to life.
Valentine’s Day 2023
Marketing spend for Organibox is small scale due to the infancy of the business, so I created a social Valentine’s Day campaign with the aim to reach a wide audience organically due to the cheeky nature of it and bright aesthetic.