Client: Laylo Wines
Role: Campaign Concept, Copywriting and Artworking.

This OOH campaign was placed around localised areas of South London and was out around the time that travel to other countries from the UK was limited during the pandemic.

I decided to create playful, localised headlines that locals to the areas e.g Clapham would relate to and find endearing, enabling them to connect to the brand but also boost morale a bit, encouraging people to make the most of a London summer with Laylo wine. I also created all the final artwork for the campaign. Photography supplied and created by Laylo.