Gabriella
is a freelance creative, specialising in art direction, graphic design and video direction.
New work!
A/W 24 Sleep Well Campaign
Habitat
New work!
Autumn Evenings
Habitat
Visual identity & content
amazebox
Argos
Spring / Summer Social Campaign
About Me
I’m a boundary-pushing freelance creative, bringing ideas to life as an art director, designer, creative producer, and video director. With 10+ years of experience across London and beyond, I craft visual narratives that captivate, connect, and convert.
I work fluidly between in-house brands, advertising agencies, creative agencies, and small businesses, delivering dynamic, high-impact creative. Whether shaping bold campaigns or refining brand aesthetics, I thrive on collaboration and innovation.
A firm believer in the power of colour, texture, and bold visuals, I love curating striking, relatable aesthetics that help brands stand out. My portfolio spans retail, lifestyle, wellness, F&B, interiors, and fashion, working with brands across the UK and globally. I believe creativity should elevate brands, engage audiences, and spark real connections.
Clients Include:
Habitat / Argos / Sainsbury’s / Bicester Village / Arena Flowers / Ekstasy / WorkSpa / Current Collective / FOR:EV / Lisa Snowdon / McArthurGlen / F&F
SSE / Laylo Wine / Soho House / SSE Arena Wembley
Kind Words
Working with Gabriella is a dream! She has amazing creative ideas and develops such fun and engaging content for our social media channels. Her organizational skills and initiative make the process enjoyable and stress-free. Over the last few years, she has helped WorkSpa create fun and engaging campaigns. Grace Graham, Founder of WorkSpa
Gabi is a multi-talented art director with a rare ability and understanding of how to design and utilise for every facet of the marketing mix. Whether it's a brand refresh, packaging concepts, website design, email communication, social content, events or campaigns, she'll help you to share your unique story in an eye-catching and memorable way. Jenna Lloyd, Consultant, Made For More Marketing
Gabriella is without question one of the brilliantly curious yet focused and effective creatives you need at the table when progressing any project or brief. She is resolute and resourceful, constantly thinking through application and effective strategies to make any creative work. A rounded and aware individual, Gabriella is comfortable working alone, as a team or leading a group towards any end goal or outcome. When the opportunity arises to work together again I will absolutely pick the phone up immediately. George Smart, Founder Theobald Fox / Hornbeam & Co